Genius in simplicity
Damn it, it’s starting to rain! Where’s the nearest IBM ad?
Ogilvy’s new out-of-home work for IBM is incredibly sharp as it transcends traditional advertising to become a part of city infrastructure. These super-ads can shield passersby from a heavy downpour, serve as a bench, or act as a ramp up a couple of steps. A simple curve was all it took to make this a truly interactive experience. I can’t imagine a more ideal alignment with the strategy of IBM’s ‘People for Smarter Cities’ project.
freshnrg 